OSN was launching its March Offer and needed traffic to a landing page that converted into paid subscriptions.
The campaign was bought on CPA, so subscriptions were the only outcome being paid for, with interest targeting around TV, series and movies. Placements, ad sizes and interests were optimized hourly to hold the campaign at its goal CPA.
150 subscription acquisitions, bought on CPA.
It ran to 312,057 impressions and 21,310 clicks, a 6.83% CTR, and closed with 150 acquisitions at a 0.7% conversion rate.