InRead native video is built for viewability and engagement. It operates on a cost per view structure that guarantees 100% viewability: advertisers pay only when users actively engage with the ad, on a CPCV model, cost per completed view.
That changes what the budget buys. Rather than paying for impressions that may never be seen, you pay for finished views. Huawei ran the Nova 8 launch this way and completed 82% of views. Byblos Bank used the same model for a youth campaign and completed 73%.
Video also pairs with app presence targeting, where the audience is defined by the apps already on a device. Nokia used that combination to reach PUBG players in Iraq, a game that does not serve ads in play, and completed 73.6% of its views.