Gaming is one of the network’s solutions, and the usual way in is app presence targeting. Games are apps, so the audience can be defined by what is installed on the device.
Nokia did exactly that. PUBG does not serve ads inside the game, so the campaign targeted people in Iraq who had downloaded it and reached them with a video bought on a complete view basis. It completed 73.6% of views at a 9.85% CTR, promoting the screen resolution and gaming experience of the 6.1 Plus.
Gaming publishers are part of the regional inventory too, with Saudi Gamer among the premium regional sites in the network. From there, targeting narrows by device brand and model, operating system, connection type and speed, time of day and interest category.