Nokia wanted to promote the screen resolution and gaming experience of the 6.1 Plus to PUBG players in Iraq.
PUBG does not serve ads inside the game. The campaign instead targeted people who had downloaded PUBG in Iraq, reaching them through a video bought on a complete view basis.
73.6% completion among PUBG players.
From 27,522 impressions the campaign drew 17,504 views, of which 12,887 completed. That is a 73.6% completion rate, with 2,712 clicks at a 9.85% CTR.