Mercedes wanted the new A35 AMG promoted in a way that stood out.
The campaign ran across several Gulf countries including Saudi Arabia, Kuwait, the UAE, Oman and Bahrain, moving users through three phases: awareness, consideration and retargeting. Rich media banners were placed on websites relevant to the target audience, using a non-intrusive scroller format built to hold attention without interrupting the page.
56,641 clicks from 2.55M impressions.
The campaign recorded 2,556,832 impressions and 56,641 clicks, a CTR of 2.21%.