Jollychic was launching in the GCC region and wanted quality installs and sales, not install volume on its own.
The campaign used custom audiences with advanced retargeting and customized messaging. High value users were identified, bid on more aggressively and reached at a higher frequency, while low value users were bid down and shown less. Reach maximization kept finding new users without over-saturating the ones already reached.
Over 60,000 quality installs at a cost-effective CPI.
The campaign produced over 60,000 quality installs at a cost-effective CPI, and more than 290,000 post-install events including in-app purchases, engagement and retention actions.