Huawei was launching the Nova 8 and needed awareness for the device and its features.
The campaign was bought on a cost per complete view model, so spend went towards video people actually finished. Targeting was kept wide with a focus on local sites, then narrowed by interests around phones, technology and gadgets.
82% of views ran all the way to completion.
Of 51,492 views, 42,223 ran to completion. That is an 82% completion rate, alongside 2,961 clicks at a 5.47% CTR.