Honda ran two parallel campaigns for its new CR-V and HR-V models. The goal was online to offline measurement: driving footfall to Honda car dealers, boosting year end sales and pushing ROI.
Targeting was precise location mobile targeting, with a radius of 3km around Honda dealers. Mobile advertising IDs were collected during the campaign so that audience could be retargeted.
3,775 dealership visits, 40% of everyone who clicked.
From 750,000 impressions the campaign drew 9,374 clicks at a 1.26% CTR. Measured footfall reached 3,775 dealership visits, 40% of everyone who clicked.