Ford Trucks wanted traffic and engagement, optimized towards leads.
The campaign combined IAB banners with push ad notifications, and targeted users with an existing interest in these vehicles so lead quality held up. Optimization ran across the whole campaign period, with the aim of pulling the CPL down as far as it would go.
350 leads from 2.98M impressions.
From 2,980,548 impressions the campaign drew 41,043 clicks at a 1.38% CTR, and delivered 350 leads at a 0.85% conversion rate.