Damac was promoting villas in Dubai to buyers based in Saudi Arabia.
Targeting focused on high affinity users living in the same areas as the project, which proved to convert better than broader targeting. Retargeting ran heavily on top, and users were cross-sold across different Damac projects.
425 villa leads at a 4.43% CTR.
From 605,238 impressions the campaign drew 26,816 clicks at a 4.43% CTR, and delivered 425 leads at a 1.58% conversion rate.