Byblos Bank was promoting the Makers Account, aimed at 18 to 24 year olds.
The campaign used a complete view model to hold visibility and completion rates up. Targeting reached users in that age band through the apps they tend to have installed, including Anghami, Zomato, Beirut.com, Beirut circle, bank apps and university apps.
A 73% completion rate among 18 to 24 year olds.
From 237,145 impressions the video drew 67,717 views, of which 49,708 ran to completion. That is a 73% completion rate, alongside 4,610 clicks at a 1.9% CTR.