Hannover Medical Centre wanted people to enquire about its services, book appointments and get answers to common questions.
Two buying models were used. A click to WhatsApp campaign ran as a push notification, opening a direct message thread between the centre and the patient. A click to call campaign made it as easy as possible to phone and book.
A direct line from ad to conversation, at a 1.47% CTR.
The click to WhatsApp campaign served 1,446,954 impressions and 19,025 clicks at a 1.3% CTR. The click to call campaign served 2,028,214 impressions and 29,791 clicks at a 1.47% CTR.