Arope Insurance wanted its corporate video in front of people who already hold insurance.
Smart App presence targeting reached users who had downloaded a competing insurance app, including Comin, SNA, Fidelity, Globemed, LibanoSwisse, Victoire and Medgulf. That put the message in front of an audience with a demonstrated interest in the category.
60.8% completion via competitor-app targeting.
From 134,769 impressions the video drew 118,682 views and 72,257 completed views, a 60.8% completion rate, with 4,397 clicks at a 3.26% CTR.