AM Bank had launched a new mobile app and wanted a video campaign to build awareness for it.
The campaign was bought on a complete view model. Audiences were narrowed to people likely to be interested in the offer, across finance, technology and banking. Smart App Presence was then used to reach users who already had banking apps installed on their devices.
39,000 completed views at a 3.65% CTR.
From 523,000 impressions the video drew 147,552 views and 39,000 completed views, a 26% completion rate, with 19,000 clicks at a 3.65% CTR.