Pizza Hut wanted awareness for a new menu and footfall traffic into its restaurants.
Each location got its own hyperlocal targeting strategy, with a geofence of between 200m and 1km around the restaurant. Dynamic ads delivered live location information to users who were already nearby. Footfall tracking ran throughout, so campaign KPIs could be measured and optimized while it was live.
1,450 restaurant visits, 25% of everyone who clicked.
The campaign served 500,000 impressions and 6,500 clicks at a 1.3% CTR. Measured footfall came to 1,450 restaurant visits, 25% of everyone who clicked.