ADCB was launching a fixed deposit account and wanted both existing clients and new customers to open one.
The campaign was built to generate qualified leads, the kind most likely to become actual ADCB customers. Targeting combined interest and behavioral signals across business, personal finance, banking and financial audiences.
650 fixed deposit leads at a 3.36% conversion rate.
From 250,194 impressions the campaign drew 19,357 clicks at a 7.74% CTR, and delivered 650 leads at a 3.36% conversion rate.