Maserati needed qualified buyers to fill out test drive forms for the new Levante.
Targeting focused on high affinity users through interest and behavioral signals. The point was to make sure every lead that came through was genuinely qualified, since that is what lifts the sale conversion rate once a lead has been registered.
240 qualified test drive leads at a 3.97% CTR.
The campaign ran to 385,310 impressions and 15,299 clicks at a 3.97% CTR, and delivered 240 test drive leads at a 1.57% conversion rate.