Decathlon ran the campaign in two phases. The first was to drive people into stores. The second was to increase customer retention.
Each of the 20 store locations got its own hyperlocal targeting strategy, with a geofence of 1km around the store. Footfall tracking was used to optimize store visits and event participation while the campaign was live. Mobile advertiser IDs were collected as it ran, and a second campaign retargeted those device IDs with a Decathlon ad.
6,710 measured store visits, 50% of everyone who clicked.
The campaign delivered 2.3M impressions and 12,400 clicks at a 0.63% CTR. Measured footfall came to 6,710 visits, which is 50% of everyone who clicked.