KFC had two goals for one campaign. The brand wanted to grow its app download base, and it wanted those downloads to turn into orders.
The campaign combined advanced interest targeting and retargeting with hyperlocal targeting and time of day targeting. That mix was built to acquire quality downloads first, then push users towards placing an order once the app was installed.
581 orders placed through the KFC app.
It ran to 993,215 impressions and 58,063 clicks, and produced 581 orders through the app.