Rich media uses creative ad formats to drive better viewability rates than a standard placement. The unit is built for the campaign rather than pulled off a shelf.
Zain wanted visibility and engagement for its 10th anniversary. It got an interactive banner where the user draws over a set of dots to complete a word before being taken through to the offer, and it recorded a 12.45% engagement rate. A second Zain campaign used a banner mini game where hitting the social platform logos revealed the offer. Mercedes launched the A35 AMG on a non-intrusive scroller running across Saudi Arabia, Kuwait, the UAE, Oman and Bahrain.
Click to WhatsApp and click to call formats replace the landing page with a conversation. Hannover Medical Centre used both, running click to WhatsApp as a push notification so an enquiry opened straight into a message thread.
Creative studio support covers the build itself: animated banners, video animation, landing pages, microsites and websites.